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The
Challenge:
I don't have the
budget yet for big postal mailings, but I also don't
have very many of my customer emails collected
either. How do I get started?
One of the
challenges to bulk email
communications is compiling (and then managing) a
comprehensive list of
accurate (working) email addresses. Fortunately, we make
this EASY with a Three Part System that
allows you to capture, manage, and then utilize your
list of important contacts to maximum advantage.
First,
you'll
have an option to use your own landing page on our sister
site, www.IncludeMeToo.info,
where you or a visitor to the
page can opt in for your email (or postal)
communications. The information entered here is
automatically merged into your "master list"
where duplicates are purged, a "Welcome"
message is generated, postal addresses are CASS
certified, and email address accuracy is verified.
Second,
you'll
receive customized "point of sale" displays
and padded sign up forms so the contact information of
cash customers and walk-in visitors to your office or
store can be captured "on the spot."
Third,
you'll
receive periodic, content-rich, customized e-Newsletters
or e-Blasts that are all ready to send!
Changes and updates to
each issue are easy and when we send it out for you,
we'll even merge each recipient's name into your message so
every contact made is personalized.
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Another
advantage to the IncludeMeToo™
service is that it gives you another web presence for
those web surfing for the kind of products and services
that you offer to find you. We include links to your main
website as well as easy way for visitors to contact you
directly and opt in to your sales communications. We can
also incorporate search engine optimization techniques to
help visitors locate your business or organization more
quickly.
If you don't
currently have a website (or are unhappy with the one you
have) IncludeMeToo™ can even
serve as your main site. We can even help you secure a
unique URL and link it directly to your landing page. You
can include logos, photographs, videos, sound clips,
feedback and survey forms, you name it..
To
view some sample landing pages, e-Newsletters, and e-Blasts
directly online,
visit www.IncludeMeToo.info
and follow the links you'll find
there.
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.Drop us a line on our FREE
Samples Page to receive
more information about this program.
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Some Common Questions
about our IncludeMeToo
Program
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So how does the IncludeMeTooTM
data capture program work?
Basically, for one low monthly price, we'll
provide you with a customized, one-way, web-based data portal that you can use to promote
and collect the contact information of people who are important
to your business or organization. We'll also provide sign up forms, countertop display units
and on-going list management services. You
maintain total control while we do all the work.
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What if I already have a website?
The IncludeMeToo™ site can enhance an already existing site by providing a very useful and
powerful tool that you (or a visitor) can use to enter new contact information
into. A
simple link added to your website will open up an IM2 window (which our
designers can even set up to look like just another page in your website if you'd like). This new window will
allow you to automate the collection and management of contact information by
allowing your visitors to “opt-in” to your periodic email and postal
mailers. You can also enter their data in yourself should they prefer to simply provide
you their contact information on one of the convenient sign-up forms which we
will also provide you.
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But what if I already have a sign-up form
on my website?
Does your sign-up form allow you
to collect both email and postal information? Are you collecting first and
last names, too, so you can personalize your outgoing messages? Can you add other collection
fields easily and whenever needed? Is the data you collect automatically
standardized and merged into a database with duplicates identified and removed, email addresses verified as deliverable, and postal
addresses checked against the latest U.S. Postal Service data? If so, then you’re all set and don’t really
need this particular service. However, if you’re dealing with endless “cut &
paste” email responses or want a stand-alone system for capturing your
walk-in
traffic, then you should consider IncludeMeToo™.
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And what if I don’t currently have a website?
Then www.IncludeMeToo.info/YourCompanyName
could be your initial presence on the web. We can also help you secure a unique domain name that can
also be linked directly to this same page.
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The internet is the first place people turn to
nowadays to check out a company or organization, and they are naturally
suspicious if they can’t find you there. The good news is you don’t need a big fancy
website costing thousands of dollars to solve this dilemma - a simple, informative, and useful site is all you
really need. Get up and running right away, then build it up from there. We can help.
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How do I promote the collection of contact data?
Part of the setup we do includes
the printing of a generous supply of sign-up certificates that you can keep
handy in your office (and wallet or purse). This way you are always ready when
the opportunity arises to capture someone’s contact information. We'll also include
some eye-catching countertop displays. Additional forms can also be ordered at
any time or a nominal cost.
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Next, get your staff in the habit of
asking; “Are you a VIP client?” or “Are you
receiving our company newsletter?” or “Can we send you a gift certificate to
use on your next visit?” or “Can we send you a notice when we’re having a
special event (or sale)?” These are all easy ways of bringing up the
subject of signing someone up for communications and will enable you to maximize
your data capture rate.
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Keep in mind that to
maximize your results, you and your staff will need to be very intentional about
asking people for their contact information. And don’t be shy about it! After all,
your very best prospects for future sales and word-of-mouth referrals are the
very people who just did business with you! They must already like and
trust you, so why not get their contact
information before they leave so you can stay in touch on a regular
basis!
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How is contact data collected?
Whenever someone visits
your IM2 (IncludeMeToo) landing page and types in their contact information to “opt-in”
for your communications, their postal and/or email
data automatically flows into a “master” database that we maintain on
your behalf.
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In addition, you or a member of your staff can periodically enter the data collected with
any opt-in (permission) forms that people have filled out and handed in. (Or you can mail
or fax those forms to us and we'll do your data entry for you!)
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What happens then?
Each new Email contact is sent a
customized “Thank
You / Welcome” message (which also verifies that they entered a deliverable email
address). Any bad emails, closed email accounts, duplicates, and opt-out
requests are automatically purged from your master list. This is done on an
ongoing basis so that you always have an efficient, up-to-the-minute
list of your most important contacts.
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Any postal information that is
entered also goes through a “cleansing” process. This involves
identifying and removing duplicates, standardizing the address data and then CASS
certifying and updating it against the latest U.S. Postal Service’s database
of active addresses to ensure
fast, accurate postal delivery.
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Can I choose what fields are collected?
Yes. While it is common to
collect names, mailing addresses, and emails, you can also enter other data fields as
well. Data such as phone numbers, birthdays, anniversaries,
and other details allow you to produce some very personalized messages, such as
sending out reminders or mailing a birthday card to your favorite
clients.
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What if I want to make changes once the
site is up and running?
Changes, updates, and enhancements
can be made at any time. This is designed to be a dynamic, evolving tool for
your business. A Client Contacts specialist is just a phone call or email
away.
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What about all the contacts that I
currently have in my various databases?
When we initially setup a master database for you on our system, we can “seed” this new file with
any in-house databases you provide. Then, as new
people are added, your Master List just grows and grows. Of course, you can merge your databases at
any time, initially or, later on.
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Note: Any data you send us will go through the same cleansing process
that new sign-ups receive. This will improve
the overall efficiency and accuracy of ALL your outreach efforts. In fact, it is
not uncommon for us to identify 10-50% of a client’s database as containing duplicate
or undeliverable records! This can add up to a BIG savings when you're mailing
to thousands of people.
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What if I want to collect and manage the sign-up data myself?
Simply let us know and we’ll
set up your custom IM2 web page to forward all contact information directly to
the email address you provide. Then, each time the form's “submit” button is hit, a new
email message containing the visitor's entered data will immediately be generated and forwarded
directly to you.
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NOTE: Just keep in mind that
no filtering, verification, or processing of any kind would take place on our
end. Since the data would be forwarded directly to you, we wouldn't even see
it.
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How secure is my data?
Our internet servers employ the latest
anti-hacking and virus protection available, and backups are performed
automatically every time we receive data from your IM2 web page. This backup is
done for us off-site as well as in-house. In addition, access to the computers that store
your data is very restricted.
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Please Note: The IncludeMeToo
website is a ONE-WAY portal for automatically adding people to a
designated list. No-one (including our clients) can gain
access to, view, or make changes directly to any databases
"online" since this data (for security reasons) is located
on an entirely different computer system. This is an added layer of protection
for your data. You can still make updates and changes to your master
database by working through a ClientContacts specialist who can also
send you an electronic copy of your list anytime you want. We can even
provide you with spiral-bound printed copies for your
convenience.
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With regard to whom will be given
access to your data besides you and us, the answer is NO ONE. Your data will
NEVER be shared, sold, combined, rented, or made available for use by any other
party for any reason. The only
time your data is ever put to use is when YOU have us send YOUR message out to
YOUR recipient list.
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In addition, we take great caution in keeping the databases
we manage for our different clients completely segregated. Another client of ours
will never see your data or have any access to it under any circumstances -
EVER. We take
our client's privacy and the trust they place in us very seriously.
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What happens to my data if I cancel your
service?
Unless you instruct us otherwise,
at your notice of discontinuance of our service, we will forward you the latest
data we have on hand for you to the email address you provide and then delete your files
completely from our system. No hassles. No problems. No fuss. (But please note
that should you then wish to re-start your program at some future date, we will
have to start all over again from scratch.)
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Will I be locked into any
contracts?
With our programs there are NO
contracts to sign and NO long-term commitments to make. Why? It’s quite
simple: if you are pleased with the feedback and results you receive from our
working together, you will
naturally want to continue or expand our relationship, so no contract is necessary. If not, you would (and should) fire us immediately anyway. (The need to sign a contract
should always be a RED-flag.)
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Win-Win relationships are
always the very best kind to have so we would rather earn your business by producing the
results you need and expect. This is how long-term relationships are built, and
this is our chief aim. Most of our clients, if fact, have been with us
for many, many years.
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Top of Page
Drop us a line on our FREE
Samples Page to receive
more information about this program.
Easy. Simple. Fast. Reliable.
Convenient.
That's ClientContacts.
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